The Brief
There are 3 core elements
1) Devise a good name to help brand the centre.
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2) Create a logo that can be used across multiple platforms to promote the ‘Something’ Education Centre. The logo needs to work when it is small as well as when it’s large and highly visible. The logo also needs to be printable using 4 colour process.
The logo should reflect the right personality:
Fun learning environment
Fresh perspective / Dynamic
Enlightening
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3) Create a poster to promote the new education facilities.
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With the leaflet, I wanted to show how exciting the Yorkshire Wildlife Park was by using imagery of animals and visitors enjoying themselves.
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Utilising imagery from the logo I developed graphics for the use on t-shirts and other merchandise.
Yorkshire Wildlife Park
