HORNZ
Major Project
"How is brand identity used to sell and promote music?"
​
This project was to show how effective a mascot is to a rock music band.
​
​
The first image is the logo I created for 'HORNZ' (a fictional rock band). The white on the black background is made to look like it has been etched into a surface, to give a more 'rugged' effect.
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
This shows the development of the HORNZ mascot, with the initial sketch, through to colouring and then eventually developing the design on Adobe Photoshop.
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
This is the final full body mascot design.
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
Once I had the main mascot, I then developed the different characters that could possibly represent the members in the band.
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
After creating the characters graphically, I then stripped them of a lot of detail to create them on lino. I thought this would expand the possibilities for any merchandise made for the band - for example, designs could now be printed or stamped onto t-shirts/ posters. I also lino cut the earlier logo shown in the first image.
​
​
​
​
​
This shows my plan for the t-shirt designs when I was experimenting with the idea of lino printing them.
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
These show my actual t-shirts that have been printed with lino stamps and have their own unique tags.
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
This is a close-up of one of the tags, on the front and the back are the usual logo side and price, but in the middle it shows what the t-shirt looks like when being worn and the dates for a 'tour' - the t-shirts being used as advertising for a music event.
​
​
​
​
​
​
​
​
​