Sam Tinsley

The Brief - set by Design Bridge

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"Break new ground in beauty branding"

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The Challenge:

Create a new-to-world, accessible, mass-market beauty brand that breaks established category codes. Your brand should be a response to some of the issues with which modern, post-demographic consumers identify: gender stereotypes, healthy body image, environmental concerns, or any other issues you feel are relevant to users of beauty products today.

Who it's for:

Consumers of beauty products, of all gender identities, who want a forward-thinking beauty brand that reflects what matters to them most.

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The images on the left show my logo and then how it develops into a brand. I chose these shapes and colours as they are simple and don't follow any gender stereotypes.