Scallywags
The Brief
This had 2 main parts.
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Part 1 - to design a new logo for a new soft play adventure venue called Scallywags. This venue will allow parents to enjoy refreshments such as fast food and coffee while children can run about in a designated soft play area. The core idea is to make the venture ‘pirate themed’ as the venue is sited on the beach front of the popular coastal town of Stonehaven in Scotland.
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Part 2 - to take the logo and develop the rest of the brand image and produce multiple communications. These will include:
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Outdoor signage
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Leaflet design to promote Scallywags Menu
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Uniform
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Business Card
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Van livery
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The images on the left are my designs for this brief. I made everything as colourful as possible, to appeal to a young target audience.
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